Isabella Brown is a visual communicator based on Gadigal Country in so-called Sydney, Australia. She is a member of the creative team at Greenpeace Australia Pacific, and on the board of volunteer-run co-operative The Rizzeria. She runs Goodnight Press and has a textile based art practice.
2021–24 Pedestrian
Freelance design
Throughout the Covid years I freelanced regularly for Pedestrian—a youth digital news and entertainment website and the Australian digital publishing home of VICE and Refinery29, as well as Pedestrian.TV, Business Insider, Gizmodo, Lifehacker and Kotaku. I worked closely with the Director of Brand and Design, Maya Brasnovic, to create ‘look and feel’ graphics used in pitches to advertisers. These graphics were used to add a sense of reality to the pitches of the comms team when presenting to brands interested in collaborating on sponsered content. The pitch might be: what if we created a series of articles on accessible travel, published through Vice and sponsored by Intrepid Travel? How might that look on our platform? Or what if a collaboration with BWS involved turning their cool rooms into music venues across the country? In these examples I created the look and feel of these pitches to sell the story: on trend, authentic, and quick turnover, working on two brands a day, with 2-3 pitch ideas per brand. This job was a fun chance to explore style, trend, image making and expression. I was finding new fonts to try, trying to create visual jokes and ‘smile in the mind’ moments, and learning new visual styles that fit within Pedestrians brands.
This site and its contents have been made on the unceded Country of the Gadigal people. Fighting for a free Palestine.